Category: Textbook

Lehninger Principles of Biochemistry

By David L. Nelson, Michael M. Cox

Clear writing and illustrations…Clear causes of adverse concepts…Clear conversation of the methods in biochemistry is at the moment understood and practiced. For over 35 years, in version after bestselling version, Principles of Biochemistry has placed these defining rules into perform, guiding scholars via a coherent advent to the necessities of biochemistry with out overwhelming them.

The re-creation brings this striking textual content right into a new period. Like its predecessors, Lehninger rules of Biochemistry, 6th variation moves a cautious stability of present technology and enduring strategies, incorporating a huge quantity of recent findings, yet merely those who aid illustrate biochemistry’s foundational rules. With this version, scholars will come across new info rising from excessive throughput DNA sequencing, x-ray crystallography, and the manipulation of genes and gene expression, and different techniques.  furthermore, scholars will see how modern biochemistry has shifted clear of exploring metabolic pathways in isolation to targeting interactions between pathways.  they'll additionally get an up to date figuring out of the relevance of biochemistry to the learn of human illness (especially diabetes) in addition to the real position of evolutionary conception in biochemical learn.

These huge content material adjustments, in addition to new artwork and strong new studying applied sciences make this variation of Lehninger ideas of Biochemistry the main amazing yet.


See what's in the LaunchPad

Show description

Continue reading Lehninger Principles of Biochemistry

Consumer Behavior

This wide-ranging but targeted textual content offers an informative creation to patron habit supported by way of in-depth, scientifically grounded insurance of key ideas and purposes. patron habit, First variation, devotes abundant realization to "classic" customer habit themes, together with customer info processing, purchaser determination making, persuasion, and the position of tradition and society on client habit. moreover, this leading edge new textual content explores very important present issues and developments correct to trendy client habit, resembling overseas and moral views, an exam of latest media, and a dialogue of on-line strategies and branding techniques. this flexible textual content moves a fantastic stability between theoretical innovations, state of the art learn findings, and utilized real-world examples that illustrate how winning companies observe customer habit to strengthen greater services and products, industry them extra successfully, and attain a sustainable aggressive virtue. With its robust consumer-focused, strategy-oriented technique, shopper habit, First variation, will serve scholars good within the school room and support them improve the data and abilities to reach the dynamic global of recent enterprise.

Show description

Continue reading Consumer Behavior

Investments: An Introduction (11th Edition)

By Herbert B. Mayo

With Mayo's INVESTMENTS: AN advent, 11E, readers totally comprehend today's most crucial funding themes from the viewpoint of a person monetary planner. This variation offers an inviting, accomplished method of investments--from the basics wanted for achievement at the CFP examination to extra complicated subject matters. Readers discover ways to make reliable funding judgements with functions akin to an up to date monetary Advisor's funding Case on the finish of every bankruptcy and the most recent web assignments. improved assurance of key issues, together with inventory valuation ratios, inventory repurchases, and dividend funds organize the reader to take a position with self assurance in today's worldwide monetary markets. Readers may achieve hands-on entry with Thomson ONE-Business institution Edition--the comparable monetary research device depended on on Wall highway on a daily basis. Mayo's INVESTMENTS: AN creation, 11E, deals the enticing information and insightful viewpoint to additional any reader's funding good fortune. on hand with InfoTrac pupil Collections

Show description

Continue reading Investments: An Introduction (11th Edition)

Communicating for Results: A Guide for Business and the Professions

This best-selling textual content will convey you the elemental ideas and methods you must effectively speak in modern day company global, despite your present point of industrial adventure. masking each element of the conversation strategy, speaking FOR effects: A consultant FOR company AND THE PROFESSIONS, 10th version, offers you a aggressive part in any company situation--from the preliminary interview to creating expert displays (complete with specialist visible aids) to assuming a management function. furthermore, you will discover on-line movies of universal expert situations paired with the suggestions from the textual content provide you with a pragmatic glimpse into the company global. speaking FOR effects: A consultant FOR enterprise AND THE PROFESSIONS, 10th version, is your chance to work out how idea interprets into sensible action--and how that wisdom may also help you enhance your likelihood of profession good fortune!

Show description

Continue reading Communicating for Results: A Guide for Business and the Professions

Microeconomics (7th Edition)

KEY BENEFIT: This e-book is widely known for its insurance of contemporary issues (Game thought, Economics of data, and Behavioral Economics), readability of its writing type and graphs, and built-in use of actual international examples.

KEY TOPICS: The emphasis on relevance and alertness to either managerial and public-policy decision-making are concentrated targets of the ebook. This emphasis is comprehensive via together with MANY prolonged examples that hide such subject matters because the research of call for, rate, and marketplace potency; the layout of pricing techniques; funding and creation judgements; and public coverage research.

Economists and strategists seeking to remain present with financial information.

Show description

Continue reading Microeconomics (7th Edition)

Macroeconomics: Private and Public Choice (13th Edition)

By James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David Macpherson

The authors of MACROECONOMICS: inner most AND PUBLIC selection combine functions, real-world information and insurance of the 2008-2009 recession to aid simple fiscal ideas come alive for the reader. The textual content specializes in the ability and relevance of the industrial mind set, aiding the reader to use financial ideas to the area round them.

Show description

Continue reading Macroeconomics: Private and Public Choice (13th Edition)

Lippincott's Pocket Pathology

By Donna E. Hansel

Portable and common, this condensed model of Rubin's Pathology, Fourth Edition is a superb adjunct studying instrument for scientific scholars learning pathology. it is a nice quickly advent to all of the very important pathology options that clinical scholars have to know.

The booklet is clinically orientated and written in transparent, comprehensible language, with a variety of diagrams and tables to aid scholars snatch recommendations fast. Chapters in Lippincott's Pocket Pathology parallel these in Rubin's Pathology, Fourth Edition, in order that scholars can move among the 2 books as their examine schedules permit.

A bonus CD-ROM comprises over three hundred full-color pictures from Rubin's Pathology, Fourth Edition.

Show description

Continue reading Lippincott's Pocket Pathology

Managerial Accounting

By Charles E. Davis, Elizabeth Davis

Managerial Accounting, 2d Edition with WileyPLUS via Charles and Elizabeth Davis bargains a latest, sensible method of instructing and studying managerial accounting in line with a distinct integration of strategies, perform, and enterprise context inside special and versatile studying devices which are designed to fulfill the wishes of today’s company majors. New WileyPLUS with ORION presents scholars with a private, adaptive studying event to allow them to construct their skillability on themes and use their learn time such a lot successfully, whereas assignable Managerial Accounting video clips interact scholars earlier than, in the course of, or after type. arrange your scholars for fulfillment on your category and for his or her destiny careers with Davis and Davis, Managerial Accounting, 2d Edition with WileyPLUS.

WileyPLUS and WileyPLUS with ORION bought individually from text.

Show description

Continue reading Managerial Accounting